After a summer of taking our products outside, including the brilliant Salvo Fair in Henley, Wineoak is going back indoors. Next week, from 20 to 23 September, we’ll be showcasing a selection of our finest creations at 100% Design, the largest design trade event for industry professionals in the UK. So we’re going to be in some pretty esteemed company.
We’re really looking forward to the show, not only to see how our products measure up alongside what’s going to be a very high standard of creativity and build quality, but also to tap into some of the debates and events that are held around the show.
In a week when Mother Nature has been particularly enraged, one event in particular that has caught our eye is a discussion around the question “how can design fight climate change?”
Wineoak is proud to be able to say that over 90% of the material we use in our products is reclaimed wood. Of course, happily for us, it’s also an exceptionally lovely variety of reclaimed wood. After all, not every piece of oak has been shaped by a cooper and stained by a winemaker. But a big part of the appeal of our furniture for our customers, and for us, is the fact that each piece is made from wine barrels that might otherwise have been discarded to rot or be chipped for fuel.
As we’ve attended more events, and developed our online network, we’ve been delighted to see how many designers and manufacturers are on the same page. “Reclaimed” is a buzzword not only at events like Salvo, but also at trade events. We’ve come across reclaimed wood floors, lovely rugs made from plastic bottles, tables made from origami paper and, closer to our world, chairs made from wine corks. It’s well worth a look at “madeoutofwhat” on Instagram to get an idea of the astonishing breadth of materials and extraordinary creations that artists and designers are coming up with.
Whilst we’re not expecting 100% Design to have equivalents of the more eccentric reclaimed items on offer at Salvo (a plant pot made from a French railway carriage toilet was our favourite there), we’re excited to meet other designers and manufacturers of lovely things made from reclaimed materials, and to learn what more we can do to play our part in looking after Planet Earth. We’d prefer that, in 20 years’ time, we’re still sourcing our wine barrels from South Africa and not Scotland.